Blockchain in Media: How Can Blockchain Fight Piracy?

Since this figure doesn't factor in the revenue that would be lost to the piracy of sport, games, pay TV and other forms of media content, the sense is that the cost of piracy to the media industry is much larger than $52 billion.

It is telling that, when asked questions about how blockchain could help solve issues around piracy and ad transparency in the media space, leaders of the blockchain projects we spoke with seemed more confident speaking about ad transparency and less about piracy.

Again, none of the above is conclusive and complete, meaning that there is no guarantee that a blockchain project built in response to any of the above reasons why people might unlawfully share media content will stop the piracy of that particular kind of content.

Current evidence suggests that blockchain can - at best - only be a component of a larger initiative to fight piracy.

In other words, blockchain can help fight piracy to some extent.

Some experts suggest that it could become impossible or extremely difficult to share any media content unlawfully if the entire internet were built on blockchain technology.

The description of how Vevue's technology works looks similar to to how the combination of forensic watermarking and blockchain works.

CustosTech, a South African-based company, is using the Bitcoin blockchain to help owners of intellectual property fight piracy.

Rawg, a cross-device game discovery platform, is looking to help the gaming industry reduce piracy by building a blockchain system that rewards gamers with tokens for in-game achievements.

Rawg is essentially a cross-device game discovery platform that collects information about all the games that a gamer owns across all their gaming devices in one place to improve the gamer's experience.