Stellar Tried to Give Away 2B XLM Tokens on Keybase. Then the Spammers Came

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Spammers started showing up on Keybase as soon as Stellar announced a giant airdrop on the encryption app.

The explanation for that apparently lies almost entirely in Keybase's partnership with the Stellar Development Foundation to airdrop 2 billion XLM to users of the app over a 20-month period.

There was a big move into airdrops in early 2018 until regulatory concerns slowed the practice, especially in the U.S.For the partnership with Stellar, Keybase users could receive tens of dollars in XLM with each airdrop.

Eventually, the airdrop on Keybase attracted so many spammers that it was no longer worth trying to continue.

Further, Keybase did a good job making XLM useable in the app, she said, which Stellar looks for in distribution partners.

Keybase went through several levels of checks before allowing accounts to join the airdrop.

This worked well, but the whole purpose for both Stellar and Keybase was to bring new people in.

Keybase has users cryptographically sign statements on other services to prove to Keybase that they are real.

This works across many websites, but Keybase and Stellar chose to start with Hacker News and GitHub because they both have high-quality communities that were not attractive to bots.

For the November airdrop, Keybase decided to use a combination of SMS verification and its own filters to demonstrate human-like behavior.

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