IOHK working hard on making Cardano a commercial product

Significant efforts are being made to transition Cardano from a science project to an actual commercial product.

According to Charles Hoskinson, the CEO of IOHK, heavy efforts are currently underway both at IOHK and at the Cardano Foundation to push product marketing and develop the commercial side of the blockchain.

These are the words of Charles Hoskinson, the CEO of IOHK, the company behind Cardano.

The immense success of the Shelley Incentivized Testnet has brought on serious work for the Cardano teams, whose tight development and update schedule seems to have been cut short by the holiday season.

February will be the first month Cardano product managers will begin doing "Data dumps" as Hoskinson called them.

Strong effort to push forward the commercial side of Cardano.

Parallel to the development of Haskell, both IOHK and the Cardano Foundation will be ramping up efforts to make Cardano recognizable as a commercial product.

While the commercial director will be creating the overall "Commercial" strategy, the Cardano Foundation will be merging the Cardano Foundation, Emurgo, and Cardano by using PwC as a model.

The business consulting giant will be responsible for creating a consolidated commercial strategy for Cardano by taking input from McCann, the advertising company tasked with rebranding Cardano.

Once all of the information from both Emurgo and the Cardano Foundation has been consolidated, PwC will hold a multi-day workshop where the final commercial strategy will be revealed.